ZA-WWW, 2009 conference

Font Size: 
Post-adoption phenomena for mobile service continuance: a mobile banking perspective
E Dreyer, E Cloete, P Weimann

Last modified: 2009-08-27

Abstract


The mobile phone as a tool for mobile banking services has great potential to revolutionize the financial services market. The benefits to users are the time and place independence which results in easy and convenient access to mobile banking services. Various studies have been completed to determine the factors that influence the adoption of mobile commerce services, like mobile banking. Adoption does not necessarily result in the ultimate success of mobile commerce services, as it merely helps influencing adoption rates. The paper was therefore aimed at proving further insights of factors that influence continued and repeat service usage of mobile banking services. This paper discusses mobile banking services and the importance of post adoption research. The proposed expectation-confirmation model (ECM) of IS continuance, that was used in this stuŽdy, is explained in detail. At a practical level, the expanded expectation confirmation model used in this study preŽsents IS service providers with insights in how to address their user’s satisfaction and continued support of IS services.

Full Text: PDF