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The purpose of this research was to investigate the current state of B2B e-market adoption among South African retail companies. The literature review found that the benefits of e-markets are not fully realized among developing country firms and that this mainly due to the lack of technological infrastructure at that stage. Products with a high degree of standardization, a low complexity of valuation, and ease of disruption show fewer problems when traded in e-marketplaces. It was further noted that organizations of all sizes have the potential to reap the benefits of e-market participation. However, the adoption of e-markets has been hindered in South Africa after the dot-com crash in April 2000 which left low confidence in information technology. This paper summarises the research process in order to investigate B2B e-market adoption among South African retail companies. A modified Technology Acceptance Model (TAM) was used as the research tool for this investigation and a survey technique was used in order to gather quantitative data, using questionnaires. This data was used to test the hypothesis developed, thus a positivist philosophy was used with deductive reasoning.